Colin ShawDIAGNOSING CUSTOMERS’ NEW BEHAVIOR DURING THE PANDEMICby Colin Shaw8 min read·Nov 6, 2020----
Colin ShawSMALL THINGS THAT HAVE A DRAMATIC IMPACT ON YOUR CUSTOMER’S EXPERIENCEby Colin Shaw9 min read·Oct 26, 2020----
Colin ShawFOCALISM: THE REASON YOU SOMETIMES MAKE THE WRONG DECISIONby Colin Shaw7 min read·Aug 28, 2020----
Colin ShawREVIEWS COMPLETED ON YOUR PHONE ARE MORE EMOTIONALHow we share information is affected by the medium that we use to communicate it. We can see this concept manifest in customer reviews and…8 min read·Aug 21, 2020----
Colin ShawThe Big Mistake People Make With AIArtificial intelligence (AI) has been around for decades and mostly used in a science-fiction context. As a result, many people are either…7 min read·Jul 24, 2020----
Colin ShawHow to Enhance Your Customer’s Memory of Their ExperienceI’m obsessed with memory. I love the subject and discussing the behavioral sciences that explain it. Today, we decided to address memory…8 min read·Jul 17, 2020----
Colin ShawWhat a Face Mask Can Do For Customer SegmentationA genuine effort to understand your customers’ emotions is essential to your Customer Experience design. Also, when you can segment based…8 min read·Jul 10, 2020----
